The growing scarcity of natural resources presents significant challenges for companies that want to remain competitive and sustainable in the future. Fluctuations in the availability of raw materials have highlighted the need to rethink current economic models. This is where the circular economy emerges as a key alternative to tackle this issue.

Unlike the traditional “take, make, dispose” model, the circular economy focuses on reducing the extraction of new resources, promoting recycling, and maximizing the reuse of materials. This approach not only aims to minimize environmental impact but also to create a more efficient and resilient system in the face of resource shortages. As a result, both governments, through stricter regulations, and consumers, with increasing demands for sustainable products, are driving this shift.

In Europe, where more than half of the raw materials we consume are imported, this transition is crucial. The impact is not only economic — affecting our trade balance — but also environmental, increasing energy consumption and CO2 emissions. The circular economy offers a solution: reduce the demand for natural resources and prioritize recycling and reuse to alleviate pressure on the planet.